The client asked for a survey with questions about travel habits.
We delivered a fully interactive experience that allowed the public to express themselves as individuals and make a connection with the brand. "Your Travel Style" earned 58,102 new Facebook fans (+40%), 207,580 unique visits, 50,049 entries and 30,466 new subscribers to the Transat newsletter. The viral visibility reach was 861,883 people. The contest mechanics also built a database of travel personality profiles.
The music is an audio identity I worked on for the Air Transat brand as a whole.
Art Direction: Louis Chapdelaine
Creative Direction: Marc-André Rioux + Catherine Savard
Music Production: L'Oreille Cassé