We needed a name, a brand identity and a market positioning for our new independent creative agency. 

In collaboration with Caserne, we developed a sober brand with a wild flair, to reflect the tasteful audacity of our target clients. The greyscale palette makes client work shine, and big juicy Georgia typography echoes our old school advertising roots.

For the full experience, check out the Rad site here.

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Design: Caserne
Photo, video & copy: Rad