We were asked to use social media to expose Air Transat's Europe direct flights to a younger urban demographic centred in Toronto.

My idea was creating branded content with Canadian improv darling Mark Little, who demonstrates all the fun and wacky things you can do with more time at your destination. We used comments on our Facebook posts to influence the scripts, involving Air Transat clients in the making of the films.

Art Direction: Léo Breton-Allaire
Creative Direction: Marc-André Rioux
Post Production: Jérémie Tremblay-Fournier
Music Production: Paul-Étienne Coté
Field Director: Hugo Ferland-Dionne
Agency: Cossette