The Cree Nation's collectively-owned financial entity needed to make its mission and activities better understood by the Cree people and the public at large. We used two key insights about Cree culture - that they are caretakers and storytellers - to guide our campaign. Storytelling became our way to spread a simple message: the Cree people manage their resources in their caretaking tradition. This campaign won two Applied Arts Awards.
Art Direction: Pierre-Luc Soumis
Creative Direction: Jack Latulippe
Illustration: Bryan Gallardo
Agency: Les Évadés