Let's face it: every sports sunscreen spray is the same.
So how can Coppertone stand out to sporty people?
Speak to them in their language. Street-level and unpretentious. With a classic sports chant delivered – not by roaring fans in a stadium – but a bunch of friends chillin' at the local hoops. And a fierce stuff the local ballers will talk about for weeks.
Art Direction: Richard Dao
Creative Direction: Jon Finkelstein