Downtown Montreal mall Complexe les Ailes needed a holiday theme. My idea was to give people something legitimately useful, in the form of an app for both Facebook and iPad that helped find gift suggestions, based on answers to questions.
But the really exciting part was a huge installation version, printed on the floor of the mall. People could physically find the right stores and gifts based on following the questions. This campaign is all in French - something I do occasionally.
Creative Direction: Jack Latulippe
Art Direction: Simon L'Archevêque
Agency: Les Évadés