As Lead Copywriter for Air Transat at their Agency of Record, I conceived and executed major national and international campaigns across all media formats.
I envisioned spectacular scenes for campaign imagery, wrote all broadcast scripts, outlined wardrobe styling principles, cast models and actors for all communications, developed brand music, conceived and wrote interactive apps, and much more.
Art Direction: Marc-André Rioux + Léo Breton-Allaire + Tom Smith
Creative Direction: Marc-André Rioux
TV Director: Common Good
Audio + Music: l'Oreille Cassé + La Majeure